Survey: Readers Prefer Books Written by Authors of Their Own Gender

TIME

A new poll reveals a deep gender divide in our reading habits. Goodreads, the Amazon-owned social media site for avid readers, surveyed 40,000 of their most active users (50% women and 50% men) in England about the books they read that were published in 2014. They found that though men and women read the same number of books, readers stick to authors of their own sex.

Goodreads found that 90% of the 50 most-read books by men were written by men. The converse was true for women: Only five of the 50 most-read titles by women were written by men (and that figure included The Silkworm by Robert Galbraith—the pen name of female Harry Potter author J.K. Rowling).

The survey was inspired by this year’s #readwomen movement, a campaign started by author Joanna Walsh in January. Walsh asked readers to try to balance out their bookshelves in 2014 by including…

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