Myths and legends about monsters have excited the human imagination for hundreds of years. Although vampires, werewolves and ghosts do not exist in reality, there are irrational belief constructs that are equally monstrous. Not just in content, but also in consequence. These are often based on exploiting common human tendencies with an additional layer of motivated reasoning reinforced by pseudoscience. This article will examine one such monster known as the the “poisonous M&Ms analogy”. It is often deployed as a way to prop up indefensible stereotypes by taking advantage of human ignorance about base rates, risk assessment and criminology. In the end, it tries to divert attention from the inherent bigotry in making flawed generalizations.
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